Marketing Assistant

About WSP Solicitors

WSP Solicitors is a well-established, independent legal practice with offices in Stroud and Gloucester. For over 260 years, we’ve been providing straightforward legal advice to individuals and businesses across Gloucestershire and beyond. Our ethos, encapsulated in our motto “Life Less Complicated,” reflects our commitment to delivering clear, approachable, and effective legal solutions.

Our Core Values – WSP DNA

Our values define who we are and how we operate:

• Uncomplicated: Delivering straightforward and clear legal advice.
• Approachable: Fostering positive interactions and open communication.
• Trusted: Building trust through professionalism and reliability.
• Human: Valuing fairness, support, and community within our workplace.
• Commercially Successful: Embracing innovation and a future-focused approach to ensure business growth.

Role Overview

We are seeking a proactive and creative Marketing Assistant to join our dynamic team. Reporting to the Head of Marketing & Business Development, you will play a pivotal role in promoting WSP Solicitors’ services, enhancing our brand presence, and supporting business development initiatives in line with our core values and DNA.

Key Responsibilities

• Content Creation: Develop engaging content for various channels, including blogs, social media, newsletters, and press releases, ensuring alignment with our brand voice and values.
• Digital Marketing: Manage and optimise our digital platforms, including the website and social media accounts, to increase visibility and engagement.
• Campaign Management: Plan and execute marketing campaigns to promote our services and events, monitoring their effectiveness and ROI.
• Event Coordination: Organise and support internal and external events, such as seminars, workshops, and community engagements.
• Brand Management: Ensure consistency in branding across all marketing materials and communications.
• Market Research: Conduct market analysis to identify trends, opportunities, and areas for growth.
• Collaboration: Work closely with legal teams to understand service offerings and translate them into compelling marketing messages.

Person Specification

Essential:

• Proven experience in a marketing role, preferably within professional services.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with attention to detail.
• Alignment with WSP Solicitors’ core values and culture.

Desirable:

• Experience in the legal sector.
• Familiarity with SEO and analytics tools.
• Graphic design skills or experience with design software such as Canva.

What We Offer

• Competitive salary and benefits package.
• Flexible and hybrid working options.
• 24 days of annual leave plus Bank Holidays.
• Corporate healthcare plan and life assurance.
• Employee pension scheme.
• Opportunities for professional development and training.
• Supportive and inclusive work environment.

How to Apply

If you are passionate about marketing and want to contribute to a firm that values trust, approachability, and making life less complicated for its clients, we would love to hear from you. Please send your CV and a cover letter detailing your suitability for the role to recruitment@wspsolicitors.com.